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Instagram

With a camera in everyone’s pocket nowadays, we’ve become pre-programmed to snap pictures of our food, whether it’s to show friends and family, or to post it on social media. According to Yelp, users searching for the word “Instagram” in their restaurant and food searches grew 3,000% from May of 2015 compared to August of 2017. Among social media sites, Instagram is arguably the one best suited to food marketing. After all, a lot of what gets shared on Instagram are drool-inducing “food porn” photos that make serial scrollers stop in their tracks.

Data, Data, Data!

The restaurant landscape is increasingly competitive as guests expect and demand personalized, digital experiences. Data-driven marketing uses the data gathered through interactions with a customer to personalize future interactions with them. The result: they feel more connected to your brand because you “know” what they like. Data-driven marketing is not all that new, but industry experts predict it will grow, especially in restaurants, as they continue to strive for ways to set themselves apart. Data is now the key for restaurants to not only provide effective engagement with guests, but to also empower operations in smarter, seamless ways.

Working with One Unified Tool for Marketing

By the time your average customer enters your restaurant, they already know a lot about it from the reviews they’ve read, social media posts they’ve seen, and word-of-mouth information they’ve gathered from friends. It all seems a bit out of balance when you consider just how little you know about your customer.

According to the Hospitality Technology 2018 POS Software Trends Report, 35% of restaurateurs said that using data to understand and predict guest behavior is a business driver for POS upgrades in 2018.

Collecting data on your customers doesn’t have to be difficult, boring or cross any privacy lines. In fact, when you automate the collection and management of your customer data, your guests will ultimately have a better experience in your restaurant.

You don't have time to crunch more numbers, nor do you want to. Using a system connected with your POS that can automate your marketing data takes a complicated task and makes it easy. Imagine being able to see traffic patterns, new vs returning customers, email open rates, demographics, and all of your social media reviews in a single dashboard? Fortunately, these kinds of powerful yet uncomplicated systems are within reach. Streamlining your marketing process with a single/unified platform like this means more usable data for your restaurant, and less headaches for you.